The founders of Chivas Brothers, James and John Chivas, strongly believed that the power of a whisky lay in achieving a consistently high standard. Whiskies of their time were harsh and often poorly matured and they dreamt of creating a whisky that could be easily appreciated and shared amongst friends. They began to create consistently smooth, high quality blended whiskies and thus were one of the true pioneers of the art of blending.

The exceptional standards they established were carried forward by others and near the turn of the 20th Century, Chivas Brothers rewrote distilling history by creating a premium blend called Chivas Regal.